Internet advertising growth is slowing. Here’s what’s changing … and why

Read this sentence slowly: pre-movie ads at the theater will grow faster than internet advertising next year.

You got that right.

Ads shown for 10-20 minutes to a paying audience waiting for the real show to start will grow faster than the fastest, most modern, most digital advertising ecosystem ever created. The most annoying part of going to a theater is now also the fastest-growing sector in paid marketing.

But this shouldn’t be a shock, at least on one hand.

Not because cinema ads are shockingly effective — 8X better than TV, according to one study — and not because more people globally are going to movies than ever before. But it shouldn’t be a shock primarily because nothing can grow at huge rates forever.

Internet advertising has just gotten too big to grow at huge multiples.

Get the full story in my post on Singular’s blog …

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John Koetsier