CMO’s biggest priority in 2019 is getting actionable insights from data. We know this because they’ve told us.
“With the exponential growth of data over the past decade and into the new year, it’s becoming harder daily to turn information into action,” says SurveyMonkey CMO Leela Srinivasan. “While more data has the potential to deliver more meaningful insights, prioritizing an action plan to address it is critical.”
The question, of course, is how.
The big problem for mobile/digital marketers today is way too much data. Exploding channels. And more and more siloed marketing technology tools to “manage” it. As we see every day, everything in technology and data is up and to the right: