Instagram vs Facebook vs YouTube vs Twitter: Where Beauty Brands Spend The Most

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Instagram vs Facebook vs YouTube vs Twitter: Where Beauty Brands Spend The Most

It’s probably not shocking that Instagram captures the lion’s share of the beauty industry’s ad dollars. It is, after all, the quintessential platform of the selfie. But according to a new report from BrandTotal, YouTube gets a massive 93% of the biggest cosmetics company’s ad dollars.

Get the full story in my post at Forbes …


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