I studied the top 500 App Store keywords so you wouldn’t have to

People love Snapchat, Instagram, Facebook, and YouTube. Kik is really hot. And, if you want to win search on the App Store or Google Play, you’d better be prepared to do a lot of digital marketing.

Because 90% of the top keywords are branded terms.

Search still matters, and ranking still matters, tremendously. But awareness, knowledge, and intent formed outside of the App Store now clearly matter too.

Read the full story on the TUNE blog

 


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