India infographic: mobile app installs

India’s Economic Times published my infographic in its print version. This is a kind of a big deal, since the Economic Times has an English circulation of around 700,000, our local PR reps say (although Wikipedia pins it around 400-500,000).

Unfortunately, their web people really don’t understand paid versus organic installs, and so the title on the web page it was published on is shockingly misleading 🙂

Here’s the digital version …