How LinkedIn went from 500K to 500M users in 13 years

From 2003 to 2016, LinkedIn grew from 500,000 users to over 500 million members. VP of growth Aatif Awan shared the three-stage strategy the company followed to explode from also-ran to must-have today at Traction Conference in Vancouver, Canada.

Stage one: Stimulating virality

In the early years from 2003 to 2007, LinkedIn grew from 500,000 to 13 million users. Like all startups, growth is essential and the challenge is obvious: grow or die.

That means something very, very significant.

“In the early days, you don’t need a growth team,” Awan said. “Everyone is the growth team.”

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