Posting a link that does not go to where a reasonable web surfer thinks it will go is annoying, tacky, and perhaps even dishonest.
Here’s what I’m talking about – a recent story at ReadWriteWeb:
In fact, in the first paragraph, there are no less than 7 links – and no less than 7 of them are to ReadWriteWeb itself. This is a childish attempt at boosting traffic and gaming Google, and it’s below the stature of a site like ReadWriteWeb.
I left a comment … we’ll see if it stays live.
When you have a name linked, a visitor’s assumption is that the link is to the site associated with that name. Example: Reddit, in the first paragraph.
When you instead hijack that expectation and take users to your own website’s tag page for Reddit, you’re losing credibility and goodwill in order to eek out one more pageview from your readers.
Uncool, unprofessional, and in the long-run, unprofitable.
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