Harman Kardon: pump up the volume

OK, I’ve done it with my iPod, as have thousands of others.

Why not with my Harmon/Kardon AVR 240? Here’s about a 3-second exposure with the camera on a tripod.

hk-volume-knob.jpg

For companies that still don’t get it: aesthetics are important. Aesthetics are important. Aesthetics are important.

At least, if you want anyone to love your product. If you don’t care, if it’s just a utility, if it doesn’t matter to you whether people will get passionate about what you produce, go ahead and make it beige and boring and bland.

But don’t expect your brand or your sales to be any different.

 


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