Stories that I saw today that you should not miss:
How your product can inspire The Nod
Ever seen someone using something cool/good/funky that you use and had a little thrill of shared experience, a little sense of there’s another member of the club? Kathy Sierra lists 17 ways to put that secret sauce in your product or marketing.
The trend to “best available”
Most customers choose, according to Seth Godin, between “good enough” and “best available.” Being in one of those categories is good – though there are problems in each camp. Being somewhere in the middle is really, really bad.
And one that smells: Paying for links
Jakob Lodwick is paying for links. Or bookmarks on del.icio.us. Same thing, maybe. Brings up all kinds of questions: what if you did that same sort of contest on your blog, but instead did it for links? Is this ethical? Is it cheating? Or is it just a modified version of AdWords. I’m not sure, but I don’t think I like it.
Maybe I’ll try it next week on my blog. Then it will smell just fine.