Device ubiquity: this is why Amazon will win

You buy it in physical form from Amazon, they win. You buy it in physical form on Amazon from another retailer, they win. You buy it digitally on a Kindle, they win. You buy it digitally on Kindle on iPad, they win. You buy it digitally on a PC or Mac, they win:

Plug in whatever device you want … smartphone, PC, eReader … Amazon has it covered.

This is smart, and this is the future: device ubiquity.

In other words, don’t force your customer to choose. Provide your product or service wherever your customer is. Make it simple, make it easy. And … go the extra step to ensure synchronicity within your ubiquity – so that, as Amazon enables, a user can start reading on Kindle on the iPad, and finish on their PC. Same place, same bookmarks, same notes.

Smart. Very smart.

 


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