You buy it in physical form from Amazon, they win. You buy it in physical form on Amazon from another retailer, they win. You buy it digitally on a Kindle, they win. You buy it digitally on Kindle on iPad, they win. You buy it digitally on a PC or Mac, they win:
Plug in whatever device you want … smartphone, PC, eReader … Amazon has it covered.
This is smart, and this is the future: device ubiquity.
In other words, don’t force your customer to choose. Provide your product or service wherever your customer is. Make it simple, make it easy. And … go the extra step to ensure synchronicity within your ubiquity – so that, as Amazon enables, a user can start reading on Kindle on the iPad, and finish on their PC. Same place, same bookmarks, same notes.
Smart. Very smart.