How do you do optimization for campaigns? Should you do data-driven creative optimization? Should you localize creative? And, should you always follow the data?
It’s not always obvious.
And, just to make it more confusing, top experts at leading mobile brands don’t always agree.
While there are commonalities between how leading mobile experts approach these questions, there’s also considerable diversity. That diversity is often tied to companies’ different strategy and tactics. It’s also a function of short versus long-term goals. It depends on how digital marketers do data-driven marketing in general.
And, this diversity suggests that there is not one true answer for your company and your brand either … but that you’re going to have to make an informed decision for yourself on how to proceed with data-driven creative optimization.