Consumers 35X More Likely To See Brands’ Texts vs Emails

Quick check: how many unread emails do you have? And how many unread texts and messages? If you’re like most people, you have easily an order of magnitude more unread emails than messages.

That’s something brands can use to connect with you.

It’s not just SMS, according to a new report on mobile consumer engagement by Sinch. It’s also Facebook messages, WhatsApp communications, and more.

Get the full story in my post at Forbes …