Cyber Monday Biggest Online Shopping Day In US History; Cyber Week Biggest In Global History

Cyber Monday 2020 was the biggest digital shopping day in U.S. history, says Adobe. Americans spent $10.8 billion on Cyber Monday, up 15.1% from last year’s $9.4 billion.

Much of that happened in the last few hours of the day.

Apparently, high-pressure limited time offers work.

“Consumers wanting to take advantage of time-sensitive deals drove massive growth in the final hours of Cyber Monday,” Adobe says. “During the ‘golden hours of retail’ (7 – 11 pm Pacific), consumers spent $2.7B. These last four hours account for 25% of the day’s revenue, with the peak hour between 8 – 9 pm Pacific reaching a purchasing rate of $12 million/minute.”

Interestingly, these record results are not quite as high as Adobe’s very aggressive predictions.

Get the full story in my post at Forbes …

 


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