Comcast unveiled a new Olympics viewing experience today that blurs the lines between web, live TV, mobile apps, and streaming media. Plus, it intrudes into the smart voice-activated home hub space that Amazon Alexa and Google Home thought they owned.
“This will be the most mobile, most personalized, most customizable Olympics ever,” Comcast chief product officer Chris Satchell told me last week at CES in Las Vegas. “We’ve focused on how we tailor the Olympics watching experience to you … it’s a lean-back experience, but also a lean forward experience.”
The key: massive customization.
Think YouTube meets Netflix meets good-old-fashioned live TV.