Coke won the Super Bowl yesterday. At least in terms of immediate market share increase, as the company saw a 197% increase in sales for Coke Energy Zero Sugar on Amazon.
(Oh, and Kansas City may have actually won the game.)
My wife, perhaps like some others, skipped through the big game to watch the commercials and the half-time show. Advertisers roll out the big guns for Super Bowl Sunday with innovative new ads — Jeep with Bill Murray in a Groundhog Day spin-off was perhaps the best — and consumers, apparently, respond.
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