Marketing Sherpa has a great case study on B-B marketing via multiple media, including the web, by B&B Electronics.
Some of the key findings:
- “Google kicks butt. By far 75% of our PPC-driven names come from Google. Ask is also decent, but not dramatic. MSN is still weak and Business.com can be hard to use.
- Triggered email timing tests ended up a wash. Turns out folks opened and clicked about the same whether they were getting emails weekly or monthly.
Lots of samples of campaign creative here too ..
Miva is worth a mention as an up and commer
.-= ppc b2b´s last blog ..Using PPC/Adwords in a B2B environment =-.