B2B marketing, web-enabled

Marketing Sherpa has a great case study on B-B marketing via multiple media, including the web, by B&B Electronics.

Some of the key findings:

  • “Google kicks butt. By far 75% of our PPC-driven names come from Google. Ask is also decent, but not dramatic. MSN is still weak and Business.com can be hard to use.
  • Triggered email timing tests ended up a wash. Turns out folks opened and clicked about the same whether they were getting emails weekly or monthly.

Lots of samples of campaign creative here too ..

 


Want weekly updates? Of course you do …



 

1 CommentLeave a comment