B2B marketing, web-enabled

Marketing Sherpa has a great case study on B-B marketing via multiple media, including the web, by B&B Electronics.

Some of the key findings:

  • “Google kicks butt. By far 75% of our PPC-driven names come from Google. Ask is also decent, but not dramatic. MSN is still weak and Business.com can be hard to use.
  • Triggered email timing tests ended up a wash. Turns out folks opened and clicked about the same whether they were getting emails weekly or monthly.

Lots of samples of campaign creative here too ..


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