Apple will be forced to recall the iPhone 4 following Consumer Reports tests proving the “Death Grip” antenna issue is not software related, but a hardware flaw, PR experts say.
“Apple will be forced to do a recall of this product,” said Professor Matthew Seeger, an expert in crisis communication. “It’s critically important. The brand image is the most important thing Apple has. This is potentially devastating.”
Here’s the main point, though: this is why you don’t just do one model. One model, as the iPhone as always been (color and capacity aside) is dangerous … because mistakes happen.
This is why you spread your risk. This is why it makes sense to have your eggs in multiple baskets.
Apple: do the right thing and give bumpers for free to all iPhone 4 purchasers … or an equivalent value towards any a case.
If not … a recall is a more and more likely scenario … plus death by a million pinpricks via class-action lawsuits.