Apple Must Improve iPhone App Approval

Imagine this: you spend $50K developing an iPhone app. You submit it to Apple for approval and posting on the app store. Then you wait for 4 months … with no word whether or not your app will be approved and place on the store.

That’s precisely the situation that Newber finds itself in with its location-aware business phone number application for iPhone. And it’s exactly the kind of situation that companies who are thinking of investing in iPhone application development have nightmares about.

Newber is an innovative app that doesn’t obviously contravene any of Apple’s
app acceptance standards. As Cult of Mac reports:

If you’re in the office at your desk, Newber will send calls to your work phone. At home it can ring the house phone. On the road Newber will ring your iPhone, the phone extension in your hotel room, even the payphone at the gas station in the middle of nowhere where you’re getting a flat fixed – if that’s where you want it to ring. Your callers have one number for you and you can receive their calls anywhere.

The problem is obvious: how willing are companies and developers going to be to develop innovative, cutting-edge applications if they can’t tell in advance whether or not they’ll be accepted to the App Store?

There have been 6 publicly announced reasons for app rejection:

  1. porn
  2. malicious apps
  3. apps that invade your privacy
  4. illegal content
  5. unforeseen issues
  6. bandwidth hogs

Porn is obvious. Malicious apps would presumably include viruses, malware, adware, and so forth. Privacy – again fairly obvious, as are illegal content and bandwidth hogs. Unforseen issues, however, is a little vague.

You would assume it means software and hardware compatibility, but what else might fit into this nebulous category?

Answering that question simply, quickly, and publicly would give more developers confidence to invest time and money in building innovative new iPhone apps.

 


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