I was really excited to get this email from Amazon.com yesterday:
I’ve bought lots of tech books on Perl, PHP, web design, and lately tons of books on business and entrepreneurs and leadership … but women’s apparel or media?
It can’t be clothes, so it has to be media. Now I’m consumed with angst: what “women’s media” did I buy?
Was it Firebrands? MBA in a box? Unlikely.
You would think that a company that can invest in customer profiling tools as impressive as Amazon’s could build software that knows that 99 times out of 100, John is a male’s name.
Maybe I should check my MasterCard for unauthorized charges.