AdWords newbie

My wife and I are thinking of redoing our roof, so I naturally turned to the web as my first place to research the project.

But why did on earth did an Australian home improvement site come up in the adwords section? I happen to live near Vancouver, Canada.

Someone is an AdWords newbie. Someone needs to learn about restricting your ads by country and region. Someone just wasted 50 cents or a buck.

[tags] adwords, geotargeting, google, marketing, john koetsier [/tags]