91% of us hate being forced to install apps to do business, costing brands billions

Most of hate being forced to install apps to do business with a company. But almost half of us still do, according to recent survey results released by a mobile consultancy, Heady.io.

Companies love making an app install a key part of doing business with them. Step one in many smart connected products’ set-up is generally “install our app.” And some companies require you to install their app to buy from them or access service.

“Overwhelmingly, mobile users hate this,” says Rahul Khosla, CEO of Heady.

Especially women.

Get the full story in my post at Forbes …


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