5. What’s The Next Whatever
We have all of the “new” we could possibly want, but we’re distinctly lacking in execution with what we have. Clamoring for the next big thing is looking for permission to be messy. It’s easier to latch on to something new and unproven, because then you’re not accountable. Instead, man (or woman) up, and get busy wrangling the things you already have at your disposal to do something worthwhile.
via 9 Social Media Topics that Need To Die | Brand Elevation Through Social Media and Social Business | Altitude Branding.