Watch out, TikTok.
Almost nine in ten TikTok users who have used Instagram Reels say that Facebook’s TikTok competitor is basically the same as TikTok. And 61% said they’ll be spending more time in Instagram as a result.
“This strong number for Instagram is driven by the fact that TikTok users who have used Instagram Reels do not think that TikTok is inherently special,” says Tommy Walters, research and insights managers at social media content company Whistle.
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