8 steps to perfectly pitching bloggers

If you scroll down you’ll notice I recently added a blogroll-ish type of feature to bizhack: Autoroll. I don’t add a lot of flare to my blog because I like to keep it simple and clean and fast-loading, but I kinda wanted to this time. You would too if you got a nice email like the one I got.

So nice, in fact, that it’s an example of the perfect pitch for bloggers in 8 simple steps:

  1. Suck up (a little)

    From what I read, your blog seems to cover a lot of interesting topics around technology,marketing and corporate blogging. Your blog is quite visible (I found you in the first results of Technorati), so I guess you must receive loads of messages.

    Sucking up is always good. (By sucking up, I just mean being polite and maybe, just a little, exagerating on the positive side when commenting on someone else’s accomplishments.)

  2. Be humble

    We are just a small tech startup running a beta test for a new widget for blogs.
    As the topic of your blog fits pretty well with the type of high end blog we are looking for, it would be very interesting if you could join our AutoRoll beta test.

    No-one helps jerks or egomaniacs, so even if you’re achingly hip and working for the most blood-spatteringly cutting-edge sexy startup in the world, pretend you’re just a couple of guys in a garage fighting hard to do something cool.

  3. Simply explain the widget

    What’s all about? AutoRoll is the blog roll of your readers. It’s a widget that displays links to blogs your readers are visiting the most often.

    Nothing confusing here. Perfect. But intriguing enough to make me continue to read.

  4. Simply explain what it does

    How does it work? We trace the number of visits of each unique reader on each blog that has installed AutoRoll. The more often a reader visits a specific blog, the greater his affinity is with this blog.

    Hrm … the possibilities …

  5. Simply explain the benefits

    What are the benefits for you? First of all, you will provide your readers with a very entertaining blog roll, based on other readers with similar reading habits. Moreover, you will get highly qualified incoming traffic for your blog. Indeed, as other similar blogs display your blog on their AutoRoll, they will feed you with new readers with a strong affinity with your blog.

    Entertaining my readers is a top priority, of course (as I listen to Nirvana’s Teen Spirit). And getting fed with new readers is delicious and nutritious.

  6. Include a strong close

    It takes 1 minute to install: http://autoroll.criteo.com/

    Almost true, too yet. Impressive.

  7. And suck up just a little more

    I would be really interested in your personal feedback on this widget.
    Thanks for your help.
    Regards,
    Peter
    Project Manager CRITEO

    OK, I like to help people out when it’s possible.

  8. Include a link to your blog

    www.criteo.com
    http://blog.criteo.com/

    So easy to forget this elemental element of pitching to … bloggers.

 


Want weekly updates? Of course you do …



 

5 CommentsLeave a comment

  • Funny, I got the exact same e-mail but with my first name and different ‘Technorati keywords’:

    “Hi Robin,

    From what I read, your blog seems to cover a lot of interesting topics around social media,internet and Web 2.0. Your blog is quite visible (I found you in the first results of Technorati), so I guess you must receive loads of messages.

    We are just a small tech startup running a beta test for a new widget for blogs.
    As the topic of your blog fits pretty well with the type of high end blog we are looking for, it would be very interesting if you could join our AutoRoll beta test. … ”

    You also forgot the PS:

    “PS: I apologize in advance to be another guy sending you an email! I am NOT here to sell you Viagra or some silly stock alert 😉 By the way, I guess I hate those stupid spams as much as you. “

  • Interesting, Robin. So now I have to add a 9th step: automate the process.

    Yerch … this changes my feelings a bit. Not sure what I’m going to do now.

  • Don’t get me wrong, it’s still the right message to send to a blogger, and I hardly expect them to personalize every e-mail. Kinda made you feel special for a second though, right? 🙂

    Think about it: if they had sent a direct mailing by snail mail, we never would have known. One of the advantages of blogging …

%d bloggers like this: