Channel synergy is an amazing thing. And when you intentionally cook up some good chemistry between paid, earned, and owned marketing channels, you can multiply your results exponentially.
I recently completed extensive research on marketing synergies. (Full disclosure: I consult with TUNE as a mobile economist.)
Here are five stories from marketing experts who synergized paid, earned, and owned channels and achieved outsized results.
Get the full story in my post at Inc. …
