33% of mobile revenue now delivered by video ads; rewarded video is most effective

A full third of revenue for top mobile publishers comes courtesy of video advertising, according to a recent AdColony survey. And ads in general account of just over half — 55% — of total mobile publisher revenue.

100% of top publishers, the company says, use video ads to monetize their apps. Only 91% are using in-app purchases.

Of course, that’s based on AdColony’s customer base, which is oriented to video advertising. The company is a significantly player in mobile monetization, however, with 19% of the top 200 apps on the planet using AdColony’s services, according to MightySignal.

Get the full story in my post on Forbes …