A full third of revenue for top mobile publishers comes courtesy of video advertising, according to a recent AdColony survey. And ads in general account of just over half — 55% — of total mobile publisher revenue.
100% of top publishers, the company says, use video ads to monetize their apps. Only 91% are using in-app purchases.
Of course, that’s based on AdColony’s customer base, which is oriented to video advertising. The company is a significantly player in mobile monetization, however, with 19% of the top 200 apps on the planet using AdColony’s services, according to MightySignal.
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