Apple’s new App Store may gift indie developers 20M app installs almost overnight

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Apple’s new App Store may gift indie developers 20M app installs almost overnight

Some very, very fortune app publishers will see massive boosts in downloads when Apple turns the new App Store on in late summer or early fall. That boost could be three million, five million or even 20 million new app installs, virtually overnight.

It’s all thanks to Apple’s new editorial App Store focus.

At the company’s World Wide Developer Conference early this month, Apple announced a new App Store. While the store will have at least 25 major and minor new features, perhaps the most important one is a completely revamped home screen with a singular focus on one new app: a featured app of the day.

Featured apps have long received outsized benefits in terms of attention and installs.

Duolingo, for instance, rocketed up to a top-five app in terms of downloads from around 300th after being featured. Circa, the news aggregation app, saw app installs explode 59X overnight, partially due to press about being featured.

Get the full story in my article at Forbes …


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