1 Of 3 Marketers Shifting Ad Spend From Facebook and Google to Amazon, Study Says

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1 Of 3 Marketers Shifting Ad Spend From Facebook and Google to Amazon, Study Says

About a third of retail marketers are shifting ad spend from traditional digital media giants like Facebook and Google to Amazon, according to a new study of 100 retail companies that generate at least $50 million in annual digital sales.

Which makes sense.

Thanks to Amazon’s recent earnings report, we just learned that Amazon’s digital ad business doubled in size last quarter.

Get the full story in my post at Forbes …


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