Ads.txt is an Interactive Advertising Bureau protocol to top ad scams before they start. But enterprising scammers have found a way to use it as a key part of their fake advertisingmoney-making schemes, according to a new report from DoubleVerify.
Here’s how it works.
Ads.txt is a small file legitimate publishers place on their websites that indicates which ad networks are authorized to sell them inventory. Programmatic networks, which place ads instantly via automatic bidding processes, also use these files to determine the validity of the inventory they’re buying.
Cue the scammers.