Ad fraud watchdog DoubleVerify says dozens of popular apps that generate white noise so you can sleep at night are actually busy stealing almost $250,000 a month, each. The good news: they’re not stealing your money. The bad news is that you’re potentially aiding and abetting criminals stealing millions of dollars from advertisers. Plus depriving legitimate apps, musicians, and audio creators of the revenue they deserve.
“Throughout 2023 and 2024, dozens of apps were discovered,” DoubleVerify says. “Even with a conservative estimate of audio CPMs at $5-$7 (many are often over $20), we estimate an impact of at least $225,000 per app, monthly.”