Scoble has already linked to this so the whole world probably knows, but I just can’t resist. This is absolutely perfect 100% genuine beautiful shiny social media marketing in all its amateurish grainy goodness:
What’s so perfect about it?
It’s short, remarkable in a they-did-that!?! type of way, is relevant to the company’s products, builds/reinforces the brand, isn’t too contrived, is well-executed but clearly unprofessional (which is good), and doesn’t try to do too much.
[tags] blender, social, media, marketing, john koetsier [/tags]