worst. clickpath. ever.

The site: Mini.ca. The task: schedule a test drive of a Mini Cooper. The clickpath: long, convoluted, and wrong.

Step one: Homepage

Step two: events

Step three: some event blah blah

Step four: more event blah blah (in a pop-up)

Step five: pick a time

Step six: enter life history

[tags] mini, cooper, mini.ca, design, ia, usability, clickpath, john koetsier [/tags]

 


Want weekly updates? Of course you do …