How do you win in adtech with creative? I just completed a big new report for my client Singular on good creative and what it enables.
From the landing page:
Good creative gives you a shot at high click-through rates, good conversion rates, and positive return on ad spend. Bad creative disqualifies you immediately as people ignore your ads and keep right on scrolling.
We’ve brought together experts in the creative space to tackle topics such as:
- Creative best practices: ideating, creative, testing and optimizing:
- Playable ads
- UGC
- Generative AI
- Real-life examples of winning creatives
- Tip for fighting creative fatigue
- Proven strategies for effective measurement