john koetsier

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Windows … Live?

April 17, 2006
John Koetsier
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A thought struck me today as I was thinking about Windows Live.

What, precisely, were the branding/naming people thinking when they named it live? Live as opposed to … what?

If Windows Live is, um, a-live, what does that make the legacy product, desktop Windows? Rather moribund, don’t you think?

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