What really makes ads work?
This simple question is the billion-dollar puzzle that drives the adtech industry. For marketers, finding the answer unlocks the door to optimizing growth.
– who you send your ads to matters
– where people see them matters
– how often people see your ads matter
– the brand attached to them matters
But creative outweighs them all. And not by a little. Combined.
Get the full story in my post on Singular’s blog …