Why you’re losing 50% of your ad effectiveness if you’re not using creative reporting

What really makes ads work?

This simple question is the billion-dollar puzzle that drives the adtech industry. For marketers, finding the answer unlocks the door to optimizing growth.

– who you send your ads to matters
– where people see them matters
– how often people see your ads matter
– the brand attached to them matters

But creative outweighs them all. And not by a little. Combined.

Get the full story in my post on Singular’s blog …