Amazon is a retail giant, a technology leader, and one of the world’s top brands. But there’s something missing at every single meeting in the company.
No, it’s not an agenda.
But it does have something to do the overall company’s agenda.
Amazon CEO Jeff Bezos is famously obsessed with customers. He’s famous for saying “start with the customer and work backwards,” and that’s the reason that every project or product at Amazon starts with the press release with sample customer quotes. It’s something that has stood the 20-year-old “startup” in good stead.
“Obsessing over customer experience is the only long-term defensible competitive advantage,” Bezos has said.
Get the full story in my post at Inc …