Welcoming all advertising companies to the attribution game

Smart marketers know that attribution is precisely at the core of what they need to do real data-driven marketing. Sometimes it seems complex and challenging, but ultimately, attribution is a very, very simple idea:

  • Attribution tells you how your prospects become customers
  • Attribution tells you how your customers buy more, increasing your share of wallet
  • Attribution tells you how your best customers become fans
  • Attribution tells you how your fans evangelize the good news about you, your company, your products, and your brand

So we are always happy to see more partners spreading the attribution news. Facebook, of course, does attribution on clicks and views of ads. And today Google announced Google Attribution, which will help marketers “measure the impact of their marketing across devices and across channels — all in one place, and at no additional cost.”

Read the full post at TUNE’s blog …