Web, apps, bots, and agents or assistants: when to use each

I presented at Botscamp 2017 on bots … but specifically on how marketers can use them. Even more specifically, when they should use the good-old-fashioned web, or apps, or assistants like Alexa/Siri/Cortana.

Marketers always jump on the latest tech. But … they’re also always very confused about the latest tech 🙂

Here are my slides, in which I try to remove some of the confusion.

[slideshare id=75647433&doc=botscamp2017webappsbotsagents-170503175251]