US time spent with mobile jumps 50%

I contributed to Cathy Boyle’s eMarketer report: US Time Spent with Mobile; A Deep Dive into Mobile App and Web Time.

What did we learn?

US adults will spendĀ 50% more time on their phones in 2017 than they did in 2013. That time will hit 3 hours and 17 minutes. TV viewing is down about 10% in the same time frame to 4 hours.

And the on-device time split between mobile web and apps?

“US adults will spend 2 hours, 41 minutes per day using apps in 2017, compared with 34 minutes a day using mobile websites,” the report says.

My major contribution was around voice-first digital assistants like Siri, Cortana, Alexa, and M:

I’d provide a link, but all eMarketer reports are behind their paywall.