Twitter: caught in the Facebook/Google+ crossfire?

Twitter, I fear for you.

You rock, everyone knows that. Well, let’s put it this way: you used to rock. Maybe you still do, but I’m not so sure.

You were my other network:

  • Must-have: Facebook for friends and family
  • Must-have:LinkedIn for work & professional networking
  • Nice-to-have:Twitter for intellectual stimulation, learning, & sharing

Facebook – it’s good to be king
Facebook is pretty secure in its position. 750M users will do that for you.

Guess what: my mom isn’t joining Google+. Not going to happen. Same with most of my friends, who don’t know what SEO is, have barely heard of Android, and wouldn’t have a clue that iOS is the operating system (what’s an operating system?) for iPhones, iPads, and iPod Touches.

LinkedIn – prince is OK for me
LinkedIn is also pretty secure. Complete domination of a category will do that for you.

Everyone I know professionally who cares about their online profile is on LinkedIn. Anyone in marketing, biz-dev, leadership, and technology has a LinkedIn profile. They’re not going to pull their entire resumes and professional histories and recommendations and contacts out of LinkedIn anytime soon.

Twitter – contender or pretender?
Twitter is a little shaky. It’s not as big as Facebook. It doesn’t have a strong a niche as LinkedIn.

Where are the smart people going?
And guess what: all the smart connected people I know are spending almost all of their spare social networking time on Google+. It has become aspects of social and news and networking altogether.

Maybe some of that is because it’s the hot new girl in class. Maybe it’s novelty.

But there’s a LOT that Google+ does right. Media-sharing is next-generation. Conversations are awesome. Communities and groups are a dream to manage. Everything works, and there hasn’t been a fail whale in sight: if there’s one thing that Google knows best, it’s managing scale.

Twitter, how are you going to fight that?

 


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