Yesterday the U.S. barred federal employees from downloading and using viral video sensation TikTok on government issued devices. Today Washington forced China to close its Houston consulate. Tomorrow, could the United States ban TikTok entirely?
TikTok competitor Triller thinks a complete TikTok ban in the U.S. is coming. And if it does, Triller stands to gain massive numbers of new users, just like in India.
There, TikTok’s ban resulted in 40 million new Triller downloads.
“When TikTok shut down, we literally woke up and 24 hours later we were like, I don’t know what it was, 40 million downloads or something out of India,” Triller co-owner and director Ryan Kavanaugh told me recently on the TechFirst podcast. “And all of a sudden we were literally the #1 app in the category.”