This has to be the ultimate up-cycling: garbage to jewelry. And just in time for Valentine’s Day, too.
But it makes a ton of sense.
We throw away 50 tons of e-waste annually, and 70% of it ends up in landfills or dumps. Now there’s an eco-friendly way to buy jewelry and know that you’re doing the planet some good — while getting something gorgeous for your most significant other.
Dutch designer Eva Schreuder has created the G.OLD line of jewelry for NoWa — short for No Waste — whose tagline is “seeing the beauty in waste.”