Seven of the top ten brands on the planet are technology companies, and they’re worth a combined total of $1.1 trillion.
The BrandZ top 100 global brands ranking was released today by ad giant WPP and brand strategy firm Kantar Millward Brown. The top 100 brands on the planet are worth an estimated $3.6 trillion, the companies say, which means that seven tech companies account for almost one-third of the total value.
The only problem is that the index misclassifies one of the top seven technology companies on the planet.
Want weekly updates? Of course you do …