The pen is not mightier than the sword

… if your product is a sword, of course.

I subscribe to Bencivenga Bullets – Gary Bencivenga’s occasionally-updated marketing and copyrighting secrets. Just to continue the theme that marketing is not the solution to selling all the crappy products in the world, Gary says:

A gifted product is mightier than a gifted pen.

Reminds me of something at Bokardo:

Our initial reaction, usually a superficial one based solely on looks, is vaporized upon use. If it doesn’t work well, then no matter how impressive your graphics are, it doesn’t matter. (think about all of the graphic design done for American-made cars)

So, as a graphic designer, make sure that you work on stuff that has the potential to work well!

So, as a social media marketing, don’t hitch your horse to the wrong cart. There’s nothing worse than failing for all the wrong reasons.

[tags] bokardo, bencivenga, marketing, social media, PR, copywriting, john koetsier [/tags]

 


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