The long winding trail of a Mac shareware app

I’ve had Apimac Timer on my computer for probably over a year.

I downloaded it as shareware months and months ago to handle a tiny, almost incidental need I had for timing software on my Mac. I used it and forgot it.

Fastforward 13 months.

I’m doing some major business process re-engineering. Need timing software. Don’t wear a watch. What am I going to do? A lightbulb appears over my head: Apimac Timer.

So today I bought it. It’s only $15, but it solves a need I have in the right way, right now.

Moral of the story? Never give up on your customers.

Sometimes they just spend an awful long time in your funnel before dropping out the bottom.

[tags] business, leads, shareware, mac, apimac, timer, sales, funnel, john koetsier [/tags]