It was when the blood was pooling at the bottom of the shower that it finally hit me.
No, the funky and fashionable new direct to consumer startups with oh-so-tailored origin myths of founders with pressing personal hygiene, sleep, or fashion problems that traditional brands just don’t solve aren’t always better than the big old dinosaur consumer-packaged goods brands we’ve historically shipped a good percentage of our monthly expenditures to.
Sometimes they’re worse.
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