The Bloody Disappointments Of Direct-To-Consumer Brands

It was when the blood was pooling at the bottom of the shower that it finally hit me.

No, the funky and fashionable new direct to consumer startups with oh-so-tailored origin myths of founders with pressing personal hygiene, sleep, or fashion problems that traditional brands just don’t solve aren’t always better than the big old dinosaur consumer-packaged goods brands we’ve historically shipped a good percentage of our monthly expenditures to.

Sometimes they’re worse.

Get the full story in my post at Forbes …