Thanksgiving Day 2019 is the first ever to surpass $4 billion in online sales, according to Adobe, which tracks purchases on over 4,500 retail sites in America.
That’s double a typical good day’s sales, even in the holiday season.
In comparison, there were only eight days between November 1 and the 27th that surpassed even $2 billion. Not even Facebook and Instagram outages affected the sales volume, Adobe said.
My guess: Facebook being down might even have helped.