Recently, Google has been spotted moving ads closer to and mixed in with their “content,” or search results. This is the first I’ve seen Techmeme doing the same …
This is where sponsored posts usually live on Techmeme:
Just tonight, when checking if anything was new in the world of technology, I saw this:
Notice the difference? The sponsored post is right in the flow of all the new content.
Now, it’s entirely possible this has been happening for some time and I just haven’t noticed it. But I’ve been a regular Techmeme visitor over the past few months, and haven’t seen it before. Nor have I seen it in the past years that I’ve browsed Techmeme’s stories.
The story is marked as “sponsored,” which is a good thing. Interesting that it’s now in the regular flow of site content, however.