Tag - enemies

Google: how many enemies can you afford?

I was wondering this morning: how many enemies can Google afford?

Apple
There’s of course Apple, which Google poked with a stick when they brought out Android, their OS for mobile communication devices (or: smartphones). Apple is less concerned about Chromium and Google Apps (see below) … but any other operating systems and productivity apps are inherent competitors.

Microsoft
Microsoft is an enemy not only due to Android but also due to Chromium, another Google OS for not-quite-so-mobile devices (or: tablets). And, of course, Microsoft just loves Google for Google Apps, which threaten to someday replace Office.

Not least of all, Microsoft, which has been trying for a decade to win on the web, is fighting Google for mind and marketshare in search with Bing.

Facebook
Facebook is emerging as a major competitor for Google for two reasons: sheer scale in terms of audience and pageviews, which diverts users’ time and attention away from Google … and the fact that Facebook controls what Google sees of all that fascinating and mine-able and rich user action and interaction.

Facebook, of course, is really happy that Google’s Orkut is big in Brazil and India …

Twitter, FourSquare, etc.
The whole social world that is exploding in Facebook and on Twitter/FourSquare and many other similar sites watches in dismay as Google experiments with Buzz. It’s abundantly apparent that Orkut notwithstanding Google isn’t really getting social right now, but the giant with deep pockets cannot be ignored. Even its accidental footsteps kill many trees.

China
Hmmm … Google really knows how to pick ’em. As much as we may admire Google for its principled stance on freedom and censorship, fighting with the more-or-less totalitarian government of the most populous nation with the fastest-growing economy on earth is a bit sobering.

Old media, Magazines, Newspapers, Publishing, Rupert Murdoch, New York
As much as we may laugh at Rupert Murdoch’s understandings of links, traffic, and value … there’s no doubt that aggregation and search have sucked huge amounts of value out of traditional media. And they don’t like one little bit of it … and are searching furiously for ways to re-monetize their content. (Maybe the iPad will save them? Don’t hold your breath.)

. . .
. . .

Who else? From a certain perspective, almost EVERY company on the internet competes with Google, at least somewhat.

So the question becomes … at what point does Google’s insistence on poking their nose into everyone else’s business model – which they can only afford to do because of a de facto monopoly on search revenue – start to damage Google?

One would have to imagine sometime soon. You can only fight so many Lilliputians (and behemoths) at once.