Boing Wireless just had a mini email disaster.
As someone who travels quite a bit (about 130K kilometers in the past year), I subscribe to Boingo Wireless … a consolidated access and billing service for pay WIFI all over the world, especially in airports.
I (and many other Boingo clients) saw this in my email inbox today:
Spamming your clients is of course a little more than slightly uncool. Boingo has responded well, however, posting an apology on its website immediately:
On Saturday, an email campaign that we were testing went terribly, terribly awry. (Think Hal taking over in 2001: A Space Odyssey.)
If you received an email message (or many, many messages) from us about your account status, kindly disregard it. We’re terribly sorry for any confusion or inconvenience this might have caused. In the annals of Email Marketing Fiascos, this ranks right up there, and for that we’re embarrassed and appreciate your understanding.
Ahh well: no harm, no foul.